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Top Issues Shaping the 2025 Federal Election: Cost of Living and Crime Take Centre Stage
Top Issues Shaping the 2025 Federal Election: Cost of Living and Crime Take Centre Stage
By Robert Heyward – source Roy Morgan
As Australians prepare for the 2025 Federal Election, a dramatic shift in voter priorities has emerged. According to Roy Morgan’s survey of over 14,000 electors, the rising cost of living and concerns over crime have become dominant issues, while climate change and government transparency have significantly declined in importance.
Cost of Living Tops the List
Leading the pack, 57% of voters now cite “keeping day-to-day living costs down” as their top concern, a 7-point increase since the 2022 election. This reflects growing financial pressure on households due to rising inflation, housing affordability, and high interest rates. Additionally, “keeping interest rates down” and “managing immigration and population growth” have also surged as key concerns, up 8 points each to 19% and 14%, respectively.
Crime and Law and Order Surge
Public anxiety about safety has escalated sharply, with “reducing crime and maintaining law and order” rising 10 points to 23%—the largest increase for any issue. This shift is particularly notable in Queensland, where concern about crime has doubled to 32%, and in Victoria, where it has risen 12 points to 26%.
The rising focus on crime has already influenced elections. Queensland’s Liberal-National Party (LNP) capitalised on public concern in October 2024, achieving a 7% swing to secure a decisive victory. Victoria’s upcoming by-election in the Labor-held seat of Werribee, where crime is a major concern, could serve as a litmus test for broader voter sentiment.
Declining Concern Over Climate Change
In stark contrast, climate change has seen a dramatic fall in importance, dropping 9 points to 23%. Similarly, “open and honest government” has declined by 6 points to 19%. Both issues were central to the success of the Teal Independents in 2022 but now appear less critical to voters.
Top Issues Shaping the 2025 Federal Election
Shifts Across Party Lines
The concern about crime spans all political affiliations:
- Among Liberal-National Coalition voters, 32% now list crime as a priority, up 15 points since 2022.
- For Labor supporters, crime concerns have nearly doubled from 11% to 20%.
- Even Greens voters saw a 5-point increase, with 13% now prioritising crime.
Immigration and Housing
The rise in concerns about “managing immigration and population growth” (up 8 points to 14%) is closely tied to housing affordability. While it remains a smaller issue overall, its rapid growth suggests it could be a critical swing factor in a tightly contested election.
Implications for the Election
Michele Levine, CEO of Roy Morgan, highlighted the evolving voter landscape:
“Cost-of-living pressures and public safety are now defining issues for this election. The Albanese government must respond decisively to these concerns or risk losing voter confidence. The Coalition, with its strong emphasis on law and order, could resonate powerfully in key marginal electorates.”
With Queensland, New South Wales, and Victoria showing significant increases in crime-related concerns, the Coalition appears well-positioned to capitalize on this growing voter priority. However, addressing financial pressures and managing immigration will remain pivotal for both major parties as they vie for support.
The clear decline in focus on climate change and transparency underscores a shift in voter sentiment, with the 2025 Federal Election shaping up to be one where immediate economic and safety concerns take precedence over long-term issues.
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