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Sony and Honda’s Electric Car Unveiled: Afeela 1 Promises High-Tech Luxury, But at a Price

Sony and Honda’s Electric Car Unveiled: Afeela 1 Promises High-Tech Luxury, But at a Price
By Jeff Gibbs
Sony and Honda have revealed the near-production version of their first electric car under the joint-venture brand Afeela, showcasing a luxury sedan aimed at the premium market. The vehicle, unveiled at the Consumer Electronics Show (CES) in Las Vegas, is set to debut in the US in mid-2026, with plans to expand to Japan later that year. Australian availability remains uncertain.
A Tech-Powered Luxury Sedan
The Afeela 1 sedan combines Honda’s car manufacturing expertise with Sony’s cutting-edge technology. Measuring 4915mm long, 1900mm wide, and 1461mm tall, it closely rivals the Tesla Model S in size and is larger than the Model 3.
Equipped with dual motors producing a combined 360kW, the car boasts 483km of estimated driving range from a 91kWh battery pack. Charging supports 150kW DC fast charging and 11kW AC, compatible with Tesla Superchargers in North America.
The Signature variant, priced at $US102,900 ($AU165,000), offers features like 21-inch alloy wheels, rear entertainment screens, a bespoke sound system, and an array of tech enhancements. An entry-level Origin model, launching in 2027, starts at $US89,900 ($AU141,000).
High-Tech Interior
Inside, dual screens span the dashboard for driving and entertainment, complemented by a voice assistant and graphics powered by Unreal Engine, widely used in video games. Infotainment includes apps like Spotify, TikTok, and Zoom, but Apple CarPlay and Android Auto compatibility remain unconfirmed.
The interior prioritises sustainability, using recycled and plant-derived materials for 70% of surfaces. It offers conveniences like wireless charging, USB-C and HDMI ports, and household power outlets. A ‘media bar’ on the exterior shares information with other road users.
Performance and Safety
Powered by dual 180kW motors for all-wheel drive, the car features air suspension linked to a 3D Motion Management System, integrating motor, brake, and suspension controls for optimal comfort and handling.
Safety tech includes 800 TOPS of computing power managing 18 cameras, nine radars, 12 ultrasonic sensors, and lidar for adaptive cruise control and lane-centring assist.
Market Position and Competition
Priced higher than competitors like the Tesla Model S Plaid ($US94,990) and BMW i5 M60 ($US84,100), the Afeela 1 targets luxury buyers seeking advanced tech and premium design.
Pre-orders are now open for California residents, with deliveries expected to begin in mid-2026. While its pricing and market position place it among elite electric vehicles, the Afeela 1 showcases a blend of Japanese innovation and engineering, offering a glimpse into the future of high-tech mobility.
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