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Business News

Aussie consumers demand honesty and transparency before trusting businesses with purchases

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Aussie consumers demand honesty and transparency before trusting businesses with purchases

TRUSTPILOT

Melbourne, Australia: July 27, 2022 – New research by global review platform Trustpilot reveals half of Australian consumers say they now consider a business’ stance on ethical issues (social, political and environmental) before they go to checkout, with 95% of respondents saying a business’ honesty and transparency is a deciding factor in their purchasing decisions.

The latest study, commissioned for Trustpilot’s Brands that take a stand report, interviewed 600 marketers across the UK, US, Australia, France, Germany, Italy, Netherlands and Sweden to compare and contrast findings against Trustpilot’s Brand integrity: the new frontier for marketing study, which surveyed 7,000 consumers from the same eight territories about their attitudes to taking an ethical stance and being honest in brand marketing campaigns from September 2021.

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Cameron Buckley, Regional Director – APAC at Trustpilot, states “Australian businesses have a great opportunity to start promoting and talking about their ethical stance, which not only meets consumer expectations but it also fulfils a wider strategic marketing stance. While we are seeing some great local examples of Australian brands adopting this approach, there is still a gap in what consumers expect from brands. The brands that are willing to invest in explaining what they do, or don’t stand for, will be the ones that will stand out and ultimately win over consumers” he said.

While taking a stance and supporting ethical issues has perceived commercial value, ensuring businesses are honest and transparent about a position on issues is what adds value to consumers. Brands which vocalise support for social, environmental and political issues must do so authentically in order to resonate with savvy consumers, otherwise – as social media and reviews play an increasingly influential role in spending decisions – they risk turning customers away.

When asked how respondents verify a business’ ethics and values, social media (46%), friends and family (45%), and reviews websites (43%) were the joint top three sources consumers said they go to – demonstrating the growing influence consumers have on other consumers’ spending habits, in comparison to more traditional sources such as TV and radio.

In response to this, three quarters of Australian marketers agree that demonstrating support for ethical issues is important – with 73% saying that doing so can win new customers – with lack of internal support and buy-in halting progress, the research suggests marketers may be failing to move the dial and effectively communicate that importance to business stakeholders. Worse yet, 39% of Australian marketers surveyed believe that not demonstrating a stance on ethical issues can be detrimental to a business by leading to poor reviews and ratings, with 36% admitting that failing to do so can reduce sales – suggesting that pressure for marketers to win over stakeholders is mounting.

Yet whilst marketers agree on the value for a business in taking a stance on ethical issues, the research did warn brands to ensure they practise what they preach – as a survey of consumers found that unfair treatment of staff and suppliers, greenwashing and poor customer service top buying turn offs.

Trustpilot works to connect businesses with consumers by gathering open, honest feedback, which helps consumers shop with confidence and businesses improve their service. The report comes as part of the company’s aim of becoming a universal symbol of trust.

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2022 Floods

Jewellery Design Centre Launches “Tell Our Stories” to Celebrate Lismore’s History

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Jewellery Design Centre

Jewellery Design Centre Launches “Tell Our Stories” to Celebrate Lismore’s History

 

Advertorial by Daniel Pinkerton

The Lismore Jewel Centre, a beloved fixture in the community, has reopened its doors in the Starcourt Arcade under a new name: Jewellery Design Centre. To celebrate they are launching a heartwarming initiative to commemorate the history and cherished memories of Lismore and the old store.

“Since reopening, we’ve had so many come and tell us how happy they are we’re back and share their fond memories of the old Jewel Centre” says owners Gary and Mariska Pinkerton.

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“We love it, and so we want to invite more people to share their stories with us!”

The old Lismore Jewel Centre now known as Jewellery Design Centre now launches Launches "Tell Our Stories"

The old Lismore Jewel Centre. It will be missed dearly.

The ‘Tell Our Stories’ campaign invites locals to share their personal stories of connection, community and the special jewellery that has played an important role in their lives.

“The stories have played a special role in our lives too,” says Mariska.

“While we were closed after the flood, we did house calls and had customers come visit us at home which put a whole new light on the jewellery experience. All of a sudden the glitz was gone and our appointments were stripped back to just us and our customers. In this setting people naturally began to share their heart felt experiences with us, and we got to know them in a whole new way.”

It was this experience, they explain, that inspired the new Jewellery Design Centre in Lismore’s Starcourt Arcade.

“It’s smaller and not as ritzy as the old Jewel Centre was,” says Gary of the new store, “But for us it captures that feeling we felt when we would sit around dining tables with our customers.”

Jewellery Design Centre Launches "Tell Our Stories"

Just like home- a picture of the new interior’s cosy setting.

Gary and Mariska are now inviting community members to visit the store and share their own memories and experiences, with the chance to win exciting prizes.

Each person who shares their story online or in-store will be entered into a draw to win a $500 voucher, while those who have a piece repaired, remade, or custom-designed during the campaign period will have the opportunity to win a pair of $1,500 diamond earrings.

“We especially want to hear stories about the rich history of Lismore, memories of the old Jewel Centre or touching moments where jewellery has played a special part in your life.”

“More than the prizes, this is about celebrating the stories of the Northern Rivers and the memories that bind us together,” says Mariska.

Jewellery Design Centre Launches "Tell Our Stories"

Entries are open until May 24. For more information about the “Tell Our Stories” giveaway and how to participate, visit the Jewellery Design Centre in the Starcourt Arcade or follow the QR codes below to their social media channels.

 

For more business news, click here.

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Business News

Australian unemployment dropped in March as part-time jobs surged; but this caused an increase in under-employment

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Australian unemployment

Australian unemployment dropped in March as part-time jobs surged; but this caused an increase in under-employment

 

In March 2024, ‘real’ Australian unemployment dropped 78,000 to 1,358,000 (down 0.5% to 8.7% of the workforce) as employment reached an all-time high of over 14.2 million.

However, the composition of the workforce changed – part-time employment surged 295,000 (up 6.1%) to 5,164,000 (a new record high). Unfortunately, there was a substantial decrease in full-time employment, down 256,000 (down 2.7%) to 9,103,000 as the composition of the employment market changed significantly.

The rise in part-time employment was correlated to the increase in under-employment, up 75,000 to 1576,000 (10.1%, up 0.5%). In total a massive 2.93 million Australians (18.8%, unchanged) were unemployed or under-employed in March.

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The March Roy Morgan Unemployment estimates were obtained by surveying an Australia-wide cross section of people aged 14+. A person is classified as unemployed if they are looking for work, no matter when. The ‘real’ unemployment rate is presented as a percentage of the workforce (employed & unemployed).

  • Employment reaches new record high of over 14.2 million in March:

Australian employment increased 39,000 to 14,267,000 in March. Part-time employment drove the increase, up 295,000 (up 6.1%) to a new record high of 5,164,000 while full-time employment dropped 256,000 (down 2.7%) to 9,103,000.

  • Australian Unemployment dropped in March with 78,000 fewer looking for work:

In March 1,358,000 Australians were unemployed (8.7% of the workforce, down 0.5%), a decrease of 78,000 from February driven by fewer people looking for part-time work. There were 763,000 (down 70,000) looking for part-time work and 595,000 (down 8,000) looking for full-time work.

  • Overall unemployment and under-employment was unchanged in March at 18.8%:

In addition to the unemployed, a further 1.58 million Australians (10.1% of the workforce) were under-employed, i.e. working part-time but looking for more work, up 75,000 from February. In total 2.93 million Australians (18.8% of the workforce) were either unemployed or under-employed in March.

  • Comparisons with a year ago show rapidly increasing workforce driving employment growth:

The workforce in March was 15,625,000 (down 39,000 from February, but up a massive 641,000 from a year ago) – comprised of 14,267,000 employed Australians (up 39,000 from a month ago) and 1,358,000 unemployed Australians looking for work (down 78,000).

Although unemployment and under-employment remain high at 2.93 million, there has been a surge in employment over the last year – up by 693,000 to a new record high of 14,267,000.

Australian unemployment

Roy Morgan Unemployment & Under-employment (2019-2024)
Source: Roy Morgan Single Source January 2019 – March 2024. Average monthly interviews 5,000.
Note: Roy Morgan unemployment estimates are actual data while the ABS estimates are seasonally adjusted.

Compared to four years ago in early March 2020, in March 2024 there were almost 800,000 more Australians either unemployed or under-employed (+3.2% points) even though overall employment (14,267,000) is almost 1.4 million higher than it was pre-COVID-19 (12,872,000).

ABS Comparison

Roy Morgan’s unemployment figure of 8.7% is more than double the ABS estimate of 3.7% for February but is approaching the combined ABS unemployment and under-employment figure of 10.3%.

The latest monthly figures from the ABS indicate that the people working fewer hours in February 2024 due to illness, injury or sick leave was 521,700. This is around 140,000 higher than the pre-pandemic average of the five years to February 2019 (382,100) – a difference of 139,600.

If this higher than pre-pandemic average of workers (139,600) is added to the combined ABS unemployment and under-employment figure of 1,533,000 we find a total of 1,673,600 people could be considered unemployed or under-employed, equivalent to 11.3% of the workforce.

 

For more business news, click here.

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Business News

Construction Giant LVX Global Group Enters Administration, Putting 25 Jobs at Risk

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LVX Global Group

Construction Giant LVX Global Group Enters Administration, Putting 25 Jobs at Risk

 

In a significant development within the Australian construction sector, a prominent company, formerly valued at $30 million just nine months ago, has entered administration, placing 25 jobs in jeopardy.

LVX Global Group, a leading infrastructure engineering firm headquartered in Australia, took a drastic step on Wednesday morning as five of its subsidiary companies appointed administrators in a bid to revamp their financial situation. Specialising in strategy, engineering, and project management within the building sector, LVX operates primarily from its headquarters in Adelaide and boasts a global presence across more than 20 countries.

Having contributed to major national projects such as Brisbane Airport and Sydney’s Botanical Gardens, LVX has also collaborated with the Sunshine Coast Council on crucial initiatives like lighting, communications, and electrical services for the Mooloolaba seafront. Despite its illustrious portfolio, LVX now finds itself in dire straits, with administrators actively seeking potential buyers for the entire business or select assets while the fate of 25 employees hangs precariously in the balance.

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LVX Global Group CEO Corey Gray

LVX Global Group CEO Corey Gray

The company’s decline from its former glory is particularly striking given recent reports suggesting plans for a lucrative stock exchange debut through an initial public offering, which pegged its value at $30 million. Now, Ken Whittingham and Mark Robinson from insolvency firm Fort Restructuring have stepped in as administrators to navigate LVX through these turbulent times.

In their statement to news.com.au, the administrators indicated that while LVX has several national projects currently underway, decisions regarding their continuation remain pending. Expressing a commitment to explore all viable options, the administrators are actively pursuing a sale of LVX as a “going concern” and are open to considering a deed of company arrangement (DOCA) to potentially salvage the situation.

Amidst earlier plans for capital raising and optimistic revenue forecasts, LVX’s financial performance took a nosedive, with revenues totalling $13.3 million in the 2022 financial year—a significant increase from $7 million in the previous comparable period. Despite projections of $15 million in revenue for the 2023 financial year, internal presentations from last year painted a different picture, highlighting the company’s downward spiral.

LVX’s unfortunate downturn adds to a growing trend of national construction companies grappling with financial woes. Earlier instances include Rork Projects, facing debts nearing $30 million across multiple states, and Project Coordination, a seasoned industry player with half a century of operations, which succumbed to administration just two weeks ago, further underscoring the widespread crisis plaguing the construction sector.

 

For more business news, click here.

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