Reflections Holidays and OzFish Embark on NSW Community Roadshow Partnership
Reflections Holidays, the premier holiday park and adventure camping group in NSW, has initiated a statewide roadshow to announce its collaboration with OzFish and unveil its refreshed identity.
Marking a pioneering partnership between Reflections, the sole holiday park group in Australia certified as a social enterprise, and OzFish, the nation’s sole fishing conservation charity, this alliance aims to identify projects enhancing fish habitats within Reflections Holiday parks across NSW.
Kicking off the roadshow at Byron Bay Reflections on Wednesday, April 3, Reflections CEO Nick Baker and OzFish Director of Habitat Programs Cassie Price launched the tour, which will traverse south along the coast to Eden and inland to engage Reflections parks and communities in promoting the OzFish program.
With the objective of aiding recreational anglers and communities in enhancing the health of rivers, lakes, and estuaries, Reflections will facilitate ‘voluntourism’ at its parks, inviting OzFish to conduct programs for habitat restoration, waterway cleanup, and sustainable angling education for future generations.
OzFish CEO Craig Copeland expressed the charity’s commitment to empowering fishers to play an active role in preserving their beloved fishing spots. “Through partnerships and community engagement, we aim to drive positive change, fostering healthier waterways and enhanced fishing experiences,” said Copeland.
Mr. Baker affirmed that the OzFish partnership would be implemented across Reflections’ 40 holiday parks, campgrounds, and 45 nature reserves across NSW.
“By leveraging OzFish’s expertise in fishing conservation, we can make a tangible difference by encouraging anglers to safeguard our waterways and initiating projects in areas requiring assistance,” Baker stated.
Celebrating a decade of operation, Reflections unveils its refreshed brand identity, transitioning from Reflections Holiday Parks to ‘Reflections Holidays.’ This rebrand underscores the company’s commitment to reimagining camping, fostering nature-centric experiences for guests, and preserving the land under its stewardship.
“Our new identity advocates for reconnecting with nature, enjoying outdoor experiences with loved ones, and contributing to the community,” Baker explained. “While we’re renowned for our campsites in stunning NSW locales, we also oversee vital community reserves, reinvesting profits to maintain these spaces for future generations.”
Reflecting on Reflections’ economic contributions, Baker highlighted a $121.5 million boost to the NSW visitor economy in the 12 months to January 31. Moreover, the company allocated $18.5 million to park renovations during the same period, benefiting both local communities and tourists.
As Reflections anticipates a 15% increase in tourist revenue in FY24, recent data from the Caravan and Camping Industry Association NSW reveal a record-breaking 5 million visitor nights recorded in the state in the 12 months to September 2023.
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