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Is the electric vehicle race over before it’s truly begun?

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The Audi E-Tron Electric Vehicle

Is the electric vehicle race over before it’s truly begun?

 

By Jeff Gibbs

Is the electric vehicle race over before it’s truly begun? That certainly looks to be the case if you dive into the sales data for the first six months of 2023, with Tesla so far ahead of the competition it’s hard to see the catching up anytime in the near future.

Tesla has sold 25,577 cars in the first half of 2023, which accounts for 76.5 per cent of the entire electric vehicle market. The closest challenger is China’s BYD with its Atto 3 selling 6196 examples in the first six months of the year.

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In contrast, the ‘big three’ German luxury brands – Audi, BMW and Mercedes-Benz – have managed to sell a total of 2030 EVs in the first half of the year, despite offering 10 different models across the respective brands.

Which puts Tesla in the box seat as the automotive world begins to move to an electric future. Any car maker will tell you it’s easier to keep a customer within your brand than it is to attract them in the first place. Which means, as Tesla’s sales continue to grow and it attracts more and more customers, it puts itself in a better position to sustain this success into the future.

Assuming the American brand can provide a positive experience to its owners, there’s less reason for them to look outside the brand and stick with Tesla as long as they can continue to provide a suitable model to move into.

It’s the same principle that allowed the likes of Toyota, Hyundai and Kia to grow over the last few decades.

The Hyundai Excel is perhaps the best example of this idea, with the small car once a popular and affordable choice for buyers looking for their first new car. Hyundai was able to give enough of those buyers a positive ownership experience that many have likely stuck with the brand over the years and allowed it to grow and become more premium.

The Tesla Model Y has the potential to have a similar impact on the luxury market. It will be the first EV for most of their customers and if it’s relatively trouble-free then those buyers will be less likely to try another brand, even if it’s Mercedes-Benz or BMW.

Tesla Model Y Electric Vehicle side view.

Tesla Model Y Electric Vehicle.

You could argue it’s already happening, with Mercedes offering a strong line-up of EVs, with the EQA, EQB, EQC, EQE and EQS already available in Australia as alternatives to Tesla’s offerings, but those five models have only managed 1114 total sales this year.

Audi is in an even trickier position, with its electric options limited to the high-end Q8 e-tron and e-tron GT, resulting in just 273 sales. The four-ring brand’s local management has made it clear in the past that it sees the Q4 e-tron as its best chance at a volume-selling EV, but so far hasn’t locked in a timeframe for when that car will even go on sale in Australia.

While these more-established brands are confident that their aftersales and ownership experiences with customers will help lure buyers away from Tesla eventually, that is looking like an increasingly risky strategy as sales of the Model 3 and Model Y continue to remain so much stronger than the competition.

Has the Electric Vehicle Race Already Been Decided?

The first half of 2023 has seen Tesla dominate the electric vehicle (EV) market to an extent that raises doubts about its competitors catching up anytime soon. Tesla’s sales figures are nothing short of remarkable, with the American automaker selling an impressive 25,577 EVs, representing a staggering 76.5 percent of the entire electric vehicle market. In comparison, China’s BYD, the closest challenger, managed to sell 6,196 examples of its Atto 3 during the same period.

Even the ‘big three’ German luxury brands – Audi, BMW, and Mercedes-Benz – collectively offered 10 different EV models but only achieved a total of 2,030 sales in the first six months of the year. This glaring difference in sales numbers puts Tesla in the driver’s seat as the automotive world transitions towards an electric future.

One critical factor contributing to Tesla’s dominance is the brand loyalty it has garnered. As any car manufacturer knows, it is much easier to retain existing customers than to attract new ones. Tesla’s growing customer base means that more and more buyers are likely to remain loyal to the brand, provided the company continues to deliver positive ownership experiences.

China's BYD Electric Vehicle.

China’s BYD Electric Vehicle.

This strategy of fostering customer loyalty has been successfully employed by automakers like Toyota, Hyundai, and Kia over the past few decades. A prime example is the Hyundai Excel, which once captivated buyers with its affordability and reliability. Hyundai’s ability to provide a positive ownership experience resulted in many customers sticking with the brand, contributing to its growth and evolution into a more premium automaker.

Similarly, the Tesla Model Y has the potential to revolutionize the luxury market. Being the first EV for most of its customers, if it proves to be trouble-free, these buyers are likely to remain loyal to the brand, even when comparing it to established luxury brands like Mercedes-Benz and BMW.

Despite Mercedes offering a strong line-up of EVs, including the EQA, EQB, EQC, EQE, and EQS, these alternatives to Tesla’s offerings have managed only 1,114 total sales in Australia this year. Audi, too, finds itself in a challenging position with limited electric options like the high-end Q8 e-tron and e-tron GT, resulting in just 273 sales. Although Audi’s management sees the Q4 e-tron as a potential volume-selling EV, they have yet to announce a definite timeline for its release in Australia.

Established brands remain confident in their ability to entice buyers away from Tesla with their aftersales and ownership experiences. However, this strategy is becoming increasingly risky as Tesla’s Model 3 and Model Y sales continue to outperform the competition by a significant margin.

In conclusion, Tesla’s dominance in the EV market during the first half of 2023 has given it a considerable advantage as the automotive industry shifts towards electrification. The brand’s loyal customer base and consistently strong sales indicate that Tesla is well-positioned to sustain its success into the future. As other automakers strive to compete, they must address the challenges posed by Tesla’s brand loyalty and continually evolving electric offerings. Only time will tell if Tesla’s lead can be narrowed or if the race has indeed been decided before it has fully begun.

 

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Potential $1 Trillion Cost to Taxpayers from Superannuation Withdrawal for Home Deposits

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Superannuation Withdrawal for Home Deposits

Potential $1 Trillion Cost to Taxpayers from Superannuation Withdrawal for Home Deposits

 

Newly released modelling commissioned by the Super Members Council reveals significant long-term fiscal implications for Australian taxpayers stemming from proposals allowing young Australians to utilise their superannuation to fund house deposits. According to the analysis, unrestricted access to superannuation funds for this purpose could saddle taxpayers with costs amounting to a staggering $1 trillion over time.

Key Findings of the Report

  • Financial Impact: The proposal to allow a capped withdrawal of $50,000 from superannuation accounts for home deposits could result in a $300 billion drain on federal resources across future decades. In contrast, an uncapped withdrawal policy could inflate this cost to approximately $1 trillion by century’s end.
  • Increased Pension Dependency: The report underscores a critical concern that enabling first-time homebuyers to dip into their superannuation will lead to significantly reduced balances upon retirement. This reduction is expected to increase reliance on taxpayer-funded age pensions, thereby escalating government expenditures considerably.
  • Economic Consequences: At its peak, the capped withdrawal policy could impose an additional annual cost of $8 billion on taxpayers, with the uncapped option potentially reaching an annual cost of $25 billion.

Impact on Housing Market and Home Ownership

The modelling also highlights adverse effects on the housing market, predicting an increase in capital city house prices by an average of $75,000, which could further exacerbate the housing affordability crisis. This inflationary effect contradicts the policy’s intention to enhance home ownership rates, instead potentially delaying entry into the housing market for future generations.

Expert Opinions and Recommendations

Misha Schubert, CEO of the Super Members Council, criticised the policy proposals as economically imprudent. Schubert emphasised that such policies not only fail to address home ownership rates but also worsen housing affordability and erode retirement savings, leaving a hefty tax burden for all Australians.

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“Economic evidence consistently shows that breaking open super for house deposits will not resolve the housing crisis but will rather inflate property prices and amplify pension costs,” said Schubert.

Call for Policy Rethink

The Super Members Council is advocating for a reconsideration of any policy that might weaken the integrity and success of the superannuation system, which has been pivotal in ensuring a secure retirement for millions of Australians. The Council warns against the long-term economic pitfalls of such policies, suggesting they would undermine the foundational goals of the superannuation system.

Analytical Backdrop

The findings are based on comprehensive microsimulation models developed by Deloitte, accounting for demographic shifts, superannuation contributions and balances, and projected tax and pension expenditures. This robust analytical approach reinforces the credibility of the projected fiscal and market impacts.

In conclusion, the Super Members Council urges policymakers to preserve the superannuation system’s strength, cautioning against decisions that could compromise both individual financial security and broader economic stability.

 

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Australia Tax Season: ATO Highlights Key Areas of Concern to Avoid Costly Mistakes

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Australia Tax Season

Australia Tax Season: ATO Highlights Key Areas of Concern to Avoid Costly Mistakes

 

As the Australian tax season approaches, the Australian Taxation Office (ATO) is tightening scrutiny on common areas where taxpayers often make costly errors.

The ATO’s focus is on incorrect claims for work-related expenses, exaggerated deductions on rental properties, and the omission of income sources in tax filings. Here’s a detailed look at each area and guidance on how to navigate them.

Work-Related Expenses:

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In response to changing work environments, the ATO has adjusted the methods for claiming working-from-home deductions. Effective from July 1, 2022, the simplified $0.80 per hour rate was replaced with a $0.67 per hour rate, alongside stricter record-keeping requirements. Last year, millions claimed work-related deductions, with a significant portion related to home office expenses. Taxpayers are reminded to maintain detailed records, like spreadsheets or calendars, to log hours worked from home and retain bills to substantiate additional incurred costs.

ATO Assistant Commissioner Rob Thomson emphasised the importance of accurate record-keeping, stating, “Keeping good records enables you to choose the most beneficial deduction method for your circumstances and ensures you’re rightfully claiming what you’re entitled to.”

Rental Property Deductions:

Thomson also pointed out that a high proportion of rental property owners mistakenly file their tax returns, particularly in distinguishing between immediate write-offs for repairs and capital works deductions, which must be depreciated over time. He advised landlords to pay close attention to maintenance claims and be wary of inflating expenses to counterbalance rental income increases for greater tax benefits.

Inclusion of All Income Sources:

Another significant issue is the premature lodging of tax returns, which leads to omitted income sources such as bank interest, dividends, and other government payments that might not yet be pre-filled by the ATO. Thomson recommends waiting until all information is available by the end of July to ensure accuracy and completeness of the tax return.

The ATO strongly discourages rushing the submission of tax returns right at the start of the fiscal year on July 1st. Early filers significantly increase their risk of errors, leading to potential audits and corrections by the tax office. Instead, taxpayers are advised to wait a few weeks until their income details have been pre-filled automatically, ensuring a smoother and more accurate process.

For those uncertain about their deductions or how to properly file their returns, consulting with a registered tax agent is recommended this Australian Tax Season. This approach not only provides peace of mind but also ensures compliance with tax laws and maximises legitimate tax benefits.

 

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new SCHOLARSHIPS for women TO build careers in construction

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new SCHOLARSHIPS for women TO build careers in construction

 

The Institute of Applied Technology – Construction (IATC) has announced three new microskills to its suite of courses as well as fee-free training places for women.

The Institute is a partnership between TAFE NSW, leading construction company CPB Contractors, and Western Sydney University.

Co-designed with industry experts, microskills are online, bite-sized, self-directed courses. These three new microskills focus on topics critical for building capability in the construction sector now and into the future and include: Introduction to Women in Construction, Introduction to Sustainability in Construction, and The Role of Building Information Modelling (BIM) in Construction.

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The IATC is also furthering its commitment to encourage more women to kickstart a career in construction or upskill in their current role with the availability of 60 fee-free training places in its microcredential courses. The scholarships come at a time when the construction industry in Australia is facing a shortage of over 100,000 workers.

Applications are now open for the Women in Construction Scholarships, delivered by the Institute of Applied Technology Construction.

CPB Contractors General Manager Infrastructure NSW and ACT, Rob Monaci said, “As the pipeline of infrastructure continues to grow, particularly with the focus on housing and new energy, the need for more skilled workers is an industry-wide issue. We need to be doing more to attract people at all stages of their careers to transition into fulfilling careers in construction, particularly women.”

The microcredentials take eight weeks to complete and provide industry-specific skills recognised as evidence of competence. The microcredentials can be completed online or face-to-face.

Women in Construction Scholarship courses are aimed at high-growth areas and include:

  • Project Management Foundations in Construction
  • Introduction to Project Scope Management in Construction
  • Project Risk Management in Construction
  • Stakeholder Engagement and Management in Construction
  • Quality Management in Construction
  • 2D CAD Drawings and 3D Models in Construction
  • Introduction to Building Information Modelling (BIM) in Construction
  • Microsoft Office Foundations in Construction; and
  • Power BI Fundamentals in Construction

Director Operations Institutes of Applied Technology Helen Fremlin encouraged women interested in a career in construction to take advantage of the free microcredentials and said they promote a practical learning journey.

“Whether you choose online or face-to-face, these microcredentials include regular educator-led sessions. These draw on industry specific examples, tasks, and case studies to give students the opportunity to apply their knowledge and skills directly with the support of educators.

“Part of the eligibility process requires women to complete two microskill courses. Microskills are free, two-hour, self-directed sessions, a great way to help get you started.”

CPB Contractors’ Rob Monaci added, “The introduction of these three new Microskills focused on women, sustainability and BIM are really exciting as not only are they critical to the future of our industry, but they are also compelling in attracting new entrants to the workforce who are passionate about the role diversity, sustainability and digital technology plays in building the game changing infrastructure projects set to roll out across our cities and regions,” said Mr Monaci.

Western Sydney University Interim Vice-Chancellor and President, Professor Clare Pollock, said the suite of microskills and microcredential courses and scholarships will empower women in construction and will help to meet Australia’s workforce needs.

“The University has a proud history of opening up educational opportunities for students including talented women in our region. These innovative microskills and microcredentials will help students upskill and take advantage of skilled job opportunities in the fast-growing construction sector,” said Professor Pollock.

“Western Sydney University is pleased to partner with TAFE NSW and CPB Contractors to co-develop and co-deliver courses that integrate research-led learning with advanced technical and industry-based skills while boosting diversity in the sector.”

Successful applicants will be offered a pre-class connection session to meet other women and visit a construction site in Sydney.

TAFE NSW and Training Services NSW are also inviting young women in schools and parents across the state to register for a Girls in Trades virtual event on the 22nd of May. Participants will learn about different careers and study pathways for young women to consider in construction and non-traditional trades.



 

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