Experience the Thrill: Genesis Magma Redefining Performance
By Jeff Gibbs
Genesis, the luxury subsidiary of Hyundai, has unveiled ambitious plans to establish its own performance sub-brand, setting its sights on competing with the likes of AMG, BMW M, and even Porsche. This strategic move marks Genesis’s foray into the high-performance segment, signalling its intent to challenge established players in the industry.
At the New York Motor Show, Genesis showcased four striking Magma concepts, signalling the brand’s commitment to developing a comprehensive range of performance-oriented models. These concepts encompass “go fast” variants of popular models such as the GV80 Coupe SUV, G80 sedan, GV60 mid-size SUV, and the sleek two-door X Gran Berlinetta concept. With this diverse line-up, Genesis aims to imbue each production vehicle in its existing line-up with the high-performance DNA characteristic of the Magma brand.
To bolster its credibility in the performance arena, Genesis has enlisted the expertise of motor racing legend Jacky Ickx, a six-time Le Mans winner. Ickx’s involvement underscores Genesis’s commitment to leveraging motorsport-inspired technology and engineering excellence in the development of its Magma models.
The first concept slated for production is the GV60 Magma Concept, an electric mid-size SUV poised to revolutionize the performance EV segment. Drawing inspiration from the acclaimed Hyundai Ioniq 5 N, the GV60 Magma is expected to harness cutting-edge hardware to deliver an electrifying driving experience. While specific details regarding the powertrain remain undisclosed, Genesis promises ample power and exhilaration for drivers, mirroring the performance prowess of its combustion counterparts.
Visually, the GV60 Magma exudes athleticism and aggression, with a widened and lowered body enhancing its aerodynamic efficiency and handling dynamics. Strategic enhancements such as larger front intakes and aerodynamic elements contribute to improved cooling and downforce, ensuring optimal performance on the road or track.
Inside the cabin, the GV60 Magma exudes sophistication and sportiness, with bucket seats adorned in premium materials such as nappa leather and suede. The incorporation of Magma’s signature orange colour accentuates the interior’s dynamic character, creating a cohesive and immersive driving environment.
In essence, the Genesis Magma sub-brand represents a bold leap into the high-performance realm, signalling the brand’s ambition to redefine the boundaries of luxury and performance in the automotive landscape. With a focus on innovation, technology, and driving exhilaration, Genesis is poised to carve a distinct niche for itself among discerning enthusiasts and aficionados alike.
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