New Local Connector Strengthens Welcome for Essential Workers
Helping essential workers feel at home from day one.
Regional Development Australia (RDA) Northern Rivers has strengthened its support for essential workers relocating to the region with the appointment of Breannan Rose as the new Local Connector for The Welcome Experience, a program designed to help new residents settle into regional communities.
Ms Rose will support essential workers and their families relocating to the Clarence Valley, Richmond Valley and Kyogle local government areas, providing personalised assistance to help them establish connections and make the transition to regional life as smooth as possible.
Delivered in partnership with the NSW Government, The Welcome Experience assists essential workers before and after they relocate by connecting them with local services, community groups, sporting clubs, schools and employment opportunities for partners, making the move to the Northern Rivers easier and more rewarding.
The program has already supported more than 270 essential workers and their families to relocate to the Northern Rivers, with more than half employed in the health sector, helping address workforce shortages across regional communities.
RDA Northern Rivers Director of Regional Development Anthony Schreenan said Ms Rose’s appointment would further strengthen the program’s ability to attract and retain skilled workers throughout the region.
“The Welcome Experience is about more than helping people relocate – it’s about helping them put down roots and become part of the community,” Mr Schreenan said.
He said Ms Rose brings extensive local knowledge and a genuine passion for supporting people, ensuring those moving to the Clarence Valley, Richmond Valley and Kyogle receive the personalised assistance they need to settle in and make the most of everything the region has to offer.
Since its introduction, The Welcome Experience has become an important initiative in tackling workforce shortages by supporting recruitment and long-term retention across essential services, including healthcare, education, emergency services, disability support and local government.
Ms Rose said she was looking forward to helping new residents build strong community connections.
“I’m passionate about regional communities and look forward to helping new residents feel welcome and connected from day one,” she said.
She said the Clarence Valley, Richmond Valley and Kyogle offer an outstanding lifestyle and a strong sense of belonging, and she is excited to help individuals and families discover the many opportunities available across the region.
Mr Schreenan said Local Connectors play a vital role in ensuring people not only choose to move to regional New South Wales but also decide to stay.
By working closely with councils, local businesses and community organisations, RDA Northern Rivers helps new residents establish networks quickly, strengthening regional communities while supporting economic growth and addressing critical workforce needs across the Northern Rivers.

