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Business News

Risk of misinformation on the rise on social media

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Risk of misinformation on the rise on social media
Risk of misinformation on the rise on social media

Risk of misinformation on the rise

 
• One fifth of people act on what they see or hear on social media
• A quarter trust the information they find on social media
• Risk of misinformation on the rise as people disengage from traditional communication
 
Sydney, NSW – The power of social media to influence people’s behaviour is on the rise as other forms of communication become less effective.
This is a key finding from the latest Togetherness Index released today by strategic communication consultancy SenateSHJ.
 
Social media is playing a significant role in motivating people to change their behaviour, which amplifies the risk of misinformation as well as helping to connect people.
A third of those surveyed found communication on social media from sources other than friends and family effective. A quarter trusted this information while a fifth of people say they have changed their behaviour because of what they have found on social media.
 
Darren Behar, Managing Partner at SenateSHJ, said the proportions have held up despite warnings about the influence of social media and of misinformation found on these platforms.
 
He said: “At the same time the influence of business, government, local community leaders and even friends and family have slipped. It would seem we are less engaged with traditional sources of information, perhaps because of COVID-19 fatigue. People are turning to social media for information, and while they may find trusted sources, the risk of exposure to misinformation is heightened.”
 
Nationally, less than four in 10 Australians are engaging with government communication, slipping from almost 50% during the first half of the COVID-19 pandemic, and media now only influential with one in four according to the annual Togetherness Index.
 
Fewer than one in three respondents gave a lot or some thought to communication from community leaders, while 24% did so to communication from leaders of large businesses – also down on last year. Concerningly the most powerful influencers of our behaviour, family saw the most significant drop from 57 to 43%.
 
Jodie Wrigley, Head of Health and Social Change at SenateSHJ, said it is now more important than ever to ensure people can spot misinformation.
 
She said: “Eighteen months into this pandemic people are engaging less with communication from businesses and leaders in the community showing they are fatigued and potentially complacent. This is to be expected.
 
“It’s important to keep bringing the community together, to appeal in many ways to different sectors of the community and to do so in a variety of ways, including at the community level. We must also
make sure people who are turning to social media know where do go for trusted information, and how to pick up on misinformation.”
 
The Togetherness Index is based on a survey of 1,000 Australians. The original research explores what components of communication contribute to togetherness, or social cohesion, within the community.

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Business News

SUPPORT PACKAGE A GAME CHANGER FOR ECONOMIC RECOVERY

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SUPPORT PACKAGE A GAME CHANGER FOR ECONOMIC RECOVERY

SUPPORT PACKAGE A GAME CHANGER FOR ECONOMIC RECOVERY

A $500 million support package to revive the events and tourism industry across NSW will be a game changer that will turbo charge a post COVID economic recovery, according to the state’s peak business organisation, Business NSW.

Premier Dominic Perrottet has announced the package, which includes each adult being provided a $50 voucher to spend on accommodation anywhere in the State.

Business NSW has been telling Government since the start of the pandemic that different industries were being impacted in different ways, but the tourism, hospitality and events sector has been the hardest hit,” said Business NSW Regional Manager Jane Laverty

“What is particularly pleasing is this is not a Sydney centric package but recognises that all of NSW has a part to play in the economic recovery through regional events and tourism, with support for satellite CBD’s a cornerstone of this funding,” Jane Laverty said.

“Business will be delighted with the Event Saver Fund which allows for immediate financial support for organisers of events that are disrupted or cancelled due to a Public Health Order this summer. This will allow confidence in investment and employment without a fear of being left footing a huge bill.

“The exciting part about this support package is that it will actually encourage more business investment and drive a collaborative partnership between business and Government in securing events and once again making NSW the number one destination in the Asia Pacific region for both business and travel.

“What is crucial is the targeted approach the Government takes from here in deciding where the money is spent – this needs to be on a needs-based approach to ensure maximum return on investment.

“A united approach using insight from stakeholders on the ground will be crucial to ensuring this package delivers for all of NSW.

“Business NSW looks forward to working with the State Government in coming weeks on measures and support that will drive regional recovery,” Mrs Laverty said.

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Business News

NEW HARDSHIP PANEL TO PROVIDE MORE BUSINESSES WITH COVID-19 FINANCIAL SUPPORT

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Minister for Finance and Small Business Damien Tudehope

NEW HARDSHIP PANEL TO PROVIDE MORE BUSINESSES WITH COVID-19 FINANCIAL SUPPORT

A new Hardship Review Panel has been established to consider financial support for businesses experiencing financial hardship that do not qualify for COVID-19 business support measures.

The panel will assess on a case-by-case basis businesses which did not meet the eligibility requirements for the 2021 COVID-19 Business Grant, Micro-business Grant and JobSaver payments.

Minister for Finance and Small Business Damien Tudehope said the Review Panel would help those businesses experiencing genuine financial hardship that were previously ineligible for support payments and grants.
“COVID-19 has affected so many businesses in NSW and even though we have a number of support measures in place, there are still some businesses under severe financial strain that aren’t eligible for assistance for a number of reasons. We want to plug that gap as much as we can,” Mr Tudehope said.

The Review Panel will include representatives from Revenue NSW, NSW Treasury and Service NSW and will make recommendations on businesses’ eligibility for relevant support payments and grants.
It will consider a broad range of factors in determining whether a business has experienced financial hardship, with the Chief Commissioner of Revenue NSW to be ultimately responsible and make the final determination for applications.

“My message to small businesses is this – no matter what corner of the state you’re in, we will be there with you all the way as we navigate this global health pandemic,” Mr Tudehope said.

Factors that the hardship panel will consider include, for example, whether the business is an employer, in a highly impacted industry, in an LGA of concern or has unavoidable costs for which no other support is available.

Businesses will be back paid to the fortnight where they can demonstrate the required decline in turnover with the Panel. Hardship applications for JobSaver are now open with hardship COVID business grants and Micro-business grants to open later this month. See more here: https://www.service.nsw.gov.au/campaign/covid-19-help-businesses/covid-19-business-support-hardship-review.

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Business News

ROADMAP GIVES CERTAINTY TO BUSINESS

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REOPENING NSW page 1

ROADMAP GIVES CERTAINTY TO BUSINESS

The state’s peak business organisation, Business NSW says confirmation of the three phases of reopening for NSW is a positive step that will provide much needed certainty to business.
The Government has announced rules which will determine what can and can’t happen as the population reaches 70 and 80% double vaccination rates, as well as when liberties apply to all residents, irrespective of vaccination status.
“It’s been an uncertain time for many businesses with lots of confusion about which businesses will be able to open and under what rules,” said Business NSW Regional Manager Jane Laverty.
“The release of the Public Health Orders in coming days will reconfirm that the onus will be on individuals to do the right thing and abide by the rules,” Mrs Laverty said.
“Business owners can’t be expected to also act as security guards, so long as they have a COVIDSafe plan and appropriate registration in place at their entry, they can get on with the business of being in business.
“The Premier has confirmed that 11 October is the day we will likely reopen at 70% double vaccination rate, which we are calling #backtobusiness day, because it will be a real celebration of being able to visit our favourite businesses again and to celebrate what we’ve missed over the past few months.
“A number of greater freedoms will come into place at the 80% double vaccination rate, which on current trends could be as soon as 25 October.
“Businesses will be able to operate under a one person per four square metre rule, with certain caps in place on numbers, depending on the type of industry and whether customers are gathering inside our outdoors.
“It won’t be until 1 December that vaccination status is not a factor – meaning businesses will be able to operate under a one person per 2 square metre rule, as opposed to one person per 4 square metres up until then.
“This is an important step for the business recovery in NSW, as the state looks to bounce back as quickly as possible from the ravages of the pandemic,” Mrs Laverty said.

To see the REOPENING NSW click here to open the PDF

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