Surfing Australia and NRMA Insurance have announced the expansion of their partnership in a new three-year deal that will boost grassroots development, junior programs, and women’s participation across the sport.
As part of the agreement, NRMA Insurance becomes the platinum partner of Surfing Australia’s flagship participation programs – SurfGroms, Teen Groms, Seas The Day, and the RISE Women’s Program. The partnership represents a major step toward building an inclusive, resilient, and thriving surfing culture nationwide.
This expanded role builds on NRMA Insurance’s existing support as presenting partner of the Australian Boardriders Battle Grand Final, further strengthening the brand’s long-standing commitment to Australian surfing.
Surfing Australia CEO Chris Mater welcomed the announcement, describing it as “a huge step forward for grassroots and women’s surfing in Australia.”
“NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities,” he said. “From young groms learning water safety for the first time to women stepping into the surf community with confidence, this support is helping us build a stronger, more inclusive future for Australian surfing.”
Key Initiatives Supported by NRMA Insurance
- Seas The Day – The world’s largest women’s participation surf festival, held annually at Kingscliff, NSW. The event combines free surf lessons, a friendly competition environment, leadership panels, wellness workshops, and art showcases to celebrate and empower women in surfing.
- RISE Women’s Program – A national initiative designed to increase female representation across the sport, including boardrider club development, coaching pathways, and leadership mentoring.
- SurfGroms – Australia’s leading junior surf program for ages 5–12, focused on fun, safe, learn-to-surf experiences while teaching vital surf safety skills.
- Teen Groms – A progression program for 12–16-year-olds, advancing surfing ability and ocean awareness while encouraging ongoing participation.
NRMA Insurance Executive Manager Partnerships and Business Excellence Luke Farrell said the partnership reflects the company’s focus on community resilience and inclusivity.
“Our broadened partnership with Surfing Australia enables us to reach new audiences and make a real impact—fostering active lifestyles and equipping young participants with vital safety skills, while creating opportunities for women across the sport,” he said.
“Surfing plays a pivotal role in connecting communities throughout the country. Supporting this growth helps us build stronger, safer and more resilient communities, while fuelling the next wave of Australian surfing superstars.”
Building the Future of Surfing
With more than 250 boardrider clubs across Australia, thousands of children already enrolled in SurfGroms, and growing demand for women’s programs, the partnership will play a meaningful role in shaping the future of the sport.
In addition to its naming rights sponsorship, NRMA Insurance will continue as presenting partner of the Australian Boardriders Battle Grand Final and as supporting partner of the NSW Regional Qualifiers in Narrabeen, Coffs Harbour, and Cronulla
