Byron Gains Premium Bike Hub

New e-bike shop brings sales, servicing and rail trail tours

Byron Bay has welcomed a major addition to its cycling scene, with award-winning operator Better by Bike officially opening a full-service e-bike shop in the Byron Arts & Industrial Estate. The new store, located on the corner of Bayshore Drive and Banksia Drive, marks the company’s second location and expands its presence beyond its long-established base at Murwillumbah Railway Station.

The Byron Bay shop brings together e-bike sales, expert servicing and Northern Rivers Rail Trail hire and tour services under one roof. Importantly, it introduces specialist capabilities that have been largely unavailable in Byron Bay until now, particularly in the rapidly growing e-bike sector.

Specialists in Fat-Tyre E-Bikes

Better by Bike has built a strong reputation across the Northern Rivers as a specialist in fat-tyre e-bikes. These models, known for their stability and comfort, are well suited to beach tracks, rail trails and mixed terrain.

The Byron Bay store stocks leading brands including Fatboy, Dirodi and Ampd Bros, all popular among recreational riders and enthusiasts. In addition, the business is an authorised dealer for Giant Bikes, offering a wide selection for both adults and children.

With accessories such as helmets, pumps and tubes also available, the store is positioned as a complete destination for cyclists of all levels.

Full Workshop and Expert Servicing

A key feature of the new shop is its fully equipped workshop, staffed by a qualified mechanic. The service offering covers everything from advanced e-bike diagnostics to routine repairs such as tyre replacements and general maintenance.

This level of technical capability is still relatively rare in regional areas, despite the increasing number of e-bikes in use. Service pricing starts from $120, with a focus on transparent quotes and clear communication before work begins.

The shop also carries a range of premium accessories, including products from Fox, a respected brand among serious riders.

Gateway to the Rail Trail Experience

Beyond retail and servicing, Better by Bike continues to offer its popular e-bike hire and self-guided tours to the Northern Rivers Rail Trail. Customers can explore Byron Bay or access the trail via optional transport services, with luxury van pick-up available.

The location of the new shop is particularly strategic, with the rail trail route set to pass directly by the site. This positions the business as a convenient starting point for riders.

Better by Bike, a 2025 NSW Tourism Award Gold winner, continues to strengthen its reputation as a leading cycling provider in the region, combining local expertise with a growing tourism offering.

From the Northern Rivers Times News Desk