News and Reviews

New research shows Australian’s value farmers and the health benefits of red meat

Published

3 years ago

2 September 2021

JeffG

New research shows Australian’s value farmers and the health benefits of red meat

Health and nutrition are the main reasons for people wanting to eat more red meat, with protein and iron being the key factors, according to Meat & Livestock Australia’s (MLA) latest consumer sentiment research.
Conducted annually since 2010, the independent research conducted by Pollinate, that measures and tracks consumer sentiment towards the red meat industry in metropolitan areas, also showed Australian’s continue to hold red meat producers in high regard, placing farmers amongst the most trusted members of the community.
MLA Managing Director, Jason Strong said the findings reflected a growing acknowledgement of cattle and sheep producers and the work of the industry to share its story.
“Perceptions of the Australian red meat industry are relatively strong, and knowledge of the industry among consumers in metropolitan Australia is growing,” Mr Strong said.
“Our insights also show that positive community sentiment is correlated with the community’s understanding of our industry, and Pollinate Pulse research data highlights that farmers are amongst the most trusted members of the Australian community, alongside doctors and scientists.
“Those who feel they have a stronger understanding also feel more positive towards the production of red meat in Australia, farmer’s care for the environment and raising of cattle and sheep in a humane manner. They also believe it is particularly important for school children to learn more about how the industry produces beef and lamb.
“Importantly, consumption and purchasing of red meat has remained relatively stable, and two out of three consumers planning on eating the same amount of red meat or increase their consumption during the next year.”
Mr Strong said the insights also reflected the growing impact of MLA’s programs on building community trust in the red meat industry.
“With the knowledge that the red meat industry has a goal for net zero emissions by 2030, 53% of metro consumers thought more positively about the red meat industry and among those who claim to have a good industry knowledge, 65% would feel more positive towards the industry if we can achieve that ambition,” Mr Strong said.
“MLA’s work around positioning red meat in the marketplace forms a critical part of our Strategic Plan, and clearly falls under our remit of a provider of marketing services. Our paddock to plate concept resonates very well among metropolitan audiences with over half wanting to learn more about how beef and lamb is produced along the supply chain.”
MLA’s consumer sentiment research also showed that the number of consumers who claim to be vegetarian has remained relatively stable over the past few years.
“Less than 10% of consumers claim to be vegetarian, but an increasing percentage compared to last year, 58% of those that claim to be vegetarian, still eat meat occasionally,” Mr Strong said.
The annual research is used to inform community engagement and marketing activities that MLA undertakes on behalf of the red meat industry, an important component of which is demonstrating how Australian red meat producers are ethical and responsible custodians of livestock, land and natural resources.

Advertisements

Related Topics:Health and nutrition Jason Strong Meat & Livestock Australia MLA Managing Director

Up Next

Covid kids cases growing fastest; Xmas in doubt

Don't Miss

Queensland Entry Requirements – Now Tighter and Tougher for ‘Non-essential Workers’

News and Reviews

Dive into the Latest Northern Rivers Times Edition

Published

4 days ago

23 April 2024

JeffG

Dive into the Latest Northern Rivers Times Edition

Catch up with the heart of Northern Rivers through in-depth articles and community highlights in our newest issue. Northern Rivers community news.

The Northern Rivers Times is thrilled to announce that our latest edition is available. Find your copy at local newsagents, Woolworths supermarkets, Ampol, and EG service stations, as well as various general and rural stores throughout the region.
This week’s issue is rich with content that touches every corner of local life, from environmental initiatives to exciting community events. Here’s a preview of the engaging stories and reports you can expect:
• Charity in Action: TV Star Lucinda Lights Up Byron Coastal Charity Walk
• Honouring Heroes: Comprehensive Guide to Anzac Day Services Across the Region
• Political Landscape: Ballina Greens Reveal Slate for 2024 Local Elections
• Infrastructure Updates: Progress on Ballina Bridges Duplication Enhances Flood Resilience
• Environmental Concerns: Latest Fish Kill Signals Ongoing River Health Issues
• Green Initiatives: Wollongbar TAFE’s Horticultural Insights
• Community Support: Lifeline’s New Warehouse and Store Opening in Goonellabah
• Environmental Advocacy: Byron Shire’s ‘The Drain is for Rain’ Campaign
• Cultural Celebrations: Casino Beef Week’s Breakfast with the Butchers
• Development News: Casino’s $14 Million Equestrian Centre Unveiled
• Conservation Efforts: Clarence Property Commences Approved Ecological Works
• Safety Measures: New SMS Alert System for Tyalgum Road amidst Ongoing Repairs
• Heroic Rescues: Man Rescued by Marine Volunteers after Brunswick Bar Incident
• Social Issues: Spotlight on Youth Homelessness
Beyond these features, our edition includes a wide range of sections designed to cater to diverse interests within our community, from cooking and gardening to real estate and senior activities. Enjoy puzzles, a detailed TV guide, travel features, and much more.
We are dedicated to keeping you informed and entertained with well-rounded coverage that celebrates and supports our vibrant Northern Rivers community. Pick up your copy of the Northern Rivers Times and stay connected with the stories that matter to you.

Advertisements

News and Reviews

New development planned for Woolgoolga Retirement Village

Published

1 week ago

17 April 2024

Liam

New development planned for Woolgoolga Retirement Village

Woolgoolga and District Retirement Village Ltd are taking steps to add a collection of modern retirement residences and amenities to their village in High Street. They are in the early phase of planning a new development to be called Callisto Coastal Retirement.

Sasha Andrews, Chief Executive Officer of Woolgoolga and District Retirement Village Ltd is excited about the plans. “We are very proud to be adding Callisto Coastal Retirement to our community.” Ms Andrews said. “We are part of a great community in a fantastic location and aim to set the benchmark for premium retirement living in Woolgoolga.”

At this early stage, they are keen to get input from the local community of future residents to help create the perfect coastal retirement. A Feedback Forum is being offered to eligible potential residents aged 55+, providing an opportunity to learn more, convey their thoughts, ideas and insights around design and services, features, amenities and priorities.

The new development has the support of the Board of Directors of the not-for-profit, community owned organisation. Chairperson, Ian Wade said “Woolgoolga and District Retirement Village has played an important role in the community for many years and we want to ensure that it continues to meet the needs of our seniors for years to come. We have a great opportunity to provide quality retirement living, built with future residents in mind.”

A community Feedback Forum is planned for Tuesday 7 May. For details and to register to attend, go to the website here. For more on the Woolgoolga Retirement Village, visit here.

For more Coffs Harbour news, click here.

Advertisements

Lismore News

Memory Run Walk Jog – My Way Lismore

Published

1 week ago

17 April 2024

JeffG

Memory Run Walk Jog – My Way Lismore

Albert Park Baseball Grounds

Keen Street Lismore
8am Sunday 19th May 2024

Join a fun community activity to fundraise and raise dementia awareness. Last year, more than 10,000 people walked, jogged and ran in cities and towns across Australia for people impacted by dementia. Dementia awareness

Lismore events include a 10km run, a 5km jog/walk or a 1km walk so that the day is inclusive of all levels of physical ability.

There will be information stalls providing details of supports, local resources and services to help those impacted by dementia, as well as food and drinks.

Form a team from your workplace, local club, friends or family (dress up to make it fun!) and enter the 1km walk, 5km jog/walk or a 10km run. Get lots of sponsors!

To register a team or take part as an individual go to:
www.memorywalk.com.au/event/lismore-myway

Dementia awareness

Currently, dementia is the leading cause of death in women and overall, it is the second leading cause of death for all Australians. In 2024, it is estimated that more than 1.6 million people in Australia are involved in the care of someone living with dementia.

Dr Jones says ‘The ageing population in the Northern Rivers is growing at an exponential rate. Our region is one of the highest ageing communities in NSW and this comes with increasing rates of those impacted by dementia in our community. I’m quite keen to see that we adopt more preventable approaches against dementia in our region’. Dementia awareness

Dr Jones says ‘There are many things we can do to prevent dementia or delay your risk of developing dementia. Adopting healthy lifestyle habits, in particular regular exercise can make a significant difference’.

“We encourage the whole community to come together, not only to raise money for
Dementia Australia, but also to exercise together and to fight this disease” says Dr Jones.

Advertisements