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News and Reviews

New research shows Australian’s value farmers and the health benefits of red meat

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MLA Managing Director, Jason Strong

New research shows Australian’s value farmers and the health benefits of red meat

Health and nutrition are the main reasons for people wanting to eat more red meat, with protein and iron being the key factors, according to Meat & Livestock Australia’s (MLA) latest consumer sentiment research.
Conducted annually since 2010, the independent research conducted by Pollinate, that measures and tracks consumer sentiment towards the red meat industry in metropolitan areas, also showed Australian’s continue to hold red meat producers in high regard, placing farmers amongst the most trusted members of the community.
MLA Managing Director, Jason Strong said the findings reflected a growing acknowledgement of cattle and sheep producers and the work of the industry to share its story.
“Perceptions of the Australian red meat industry are relatively strong, and knowledge of the industry among consumers in metropolitan Australia is growing,” Mr Strong said.
“Our insights also show that positive community sentiment is correlated with the community’s understanding of our industry, and Pollinate Pulse research data highlights that farmers are amongst the most trusted members of the Australian community, alongside doctors and scientists.
“Those who feel they have a stronger understanding also feel more positive towards the production of red meat in Australia, farmer’s care for the environment and raising of cattle and sheep in a humane manner. They also believe it is particularly important for school children to learn more about how the industry produces beef and lamb.
“Importantly, consumption and purchasing of red meat has remained relatively stable, and two out of three consumers planning on eating the same amount of red meat or increase their consumption during the next year.”
Mr Strong said the insights also reflected the growing impact of MLA’s programs on building community trust in the red meat industry.
“With the knowledge that the red meat industry has a goal for net zero emissions by 2030, 53% of metro consumers thought more positively about the red meat industry and among those who claim to have a good industry knowledge, 65% would feel more positive towards the industry if we can achieve that ambition,” Mr Strong said.
“MLA’s work around positioning red meat in the marketplace forms a critical part of our Strategic Plan, and clearly falls under our remit of a provider of marketing services. Our paddock to plate concept resonates very well among metropolitan audiences with over half wanting to learn more about how beef and lamb is produced along the supply chain.”
MLA’s consumer sentiment research also showed that the number of consumers who claim to be vegetarian has remained relatively stable over the past few years.
“Less than 10% of consumers claim to be vegetarian, but an increasing percentage compared to last year, 58% of those that claim to be vegetarian, still eat meat occasionally,” Mr Strong said.
The annual research is used to inform community engagement and marketing activities that MLA undertakes on behalf of the red meat industry, an important component of which is demonstrating how Australian red meat producers are ethical and responsible custodians of livestock, land and natural resources.

News and Reviews

Edition 80 The Northern Rivers Times

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NSW Northern Rivers Breaking News

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News and Reviews

139 STUDENTS ACROSS NSW ACHIEVE TOP RESULT IN 2021 HSC

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NSW Northern Rivers Breaking News

139 STUDENTS ACROSS NSW ACHIEVE TOP RESULT IN 2021 HSC

The students who have obtained first place in a 2021 Higher School Certificate course will be acknowledged today for their extraordinary academic achievement.

Premier Dominic Perrottet congratulated students on their outstanding results, achieved despite two challenging years.

“To top the state in an HSC course is an incredible achievement at the best of times; to do so today highlights even more so the grit, dedication and talent of the students being recognised,” Mr Perrottet said.

“Congratulations to all the exceptional young people who have achieved First in Course for the 2021 HSC. You should be very proud of your efforts.”

About 76,000 HSC students who sat at least one exam in 2021 will receive their results by SMS, email and online from 6am tomorrow.

Minister for Education Sarah Mitchell said 149 certificates will be presented to 139 students, with 9 topping more than one course.

“The future looks so bright for the inspiring young people who we will celebrate today, and for all HSC students who showed great perseverance and resilience in their final years of school,” Ms Mitchell said

“Combined with their abilities and skills, First in Course recipients have shown what can be achieved when there is a real commitment to learning – a quality which will hold them in good stead for the future.

“I am sure the Class of 2021 are already looking to the future and are ready to take on work, training and further studies.

“As always, my thanks goes to the experienced and dedicated NSW teachers who, along with family and friends, have supported and encouraged these young people to achieve at the top of their class.”

All Round Achievers, Top Achievers and Distinguished Achievers will be published on the NESA website on Monday at midday.

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News and Reviews

Fear factor in fresh food supply

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Fear factor in fresh food supply

Fear factor in fresh food supply

A government report has revealed farmers are afraid to speak out on their dealings with the major supermarkets because of a “fear of retribution”.

NSW Farmers Dairy Committee Chair Colin Thompson said the disappointing findings from the inaugural Food and Grocery Code review vindicated the efforts to secure fairness in fresh food supply chains.

“The majority of pay rise negotiations were fruitless for farmers in 2021 and almost a third of major supermarket suppliers cited ‘fear of retribution’ as a reason for not raising issues under the Code,” Mr Thompson said.

“Something is clearly wrong when people are afraid of having their say, and it’s clear that many farmers won’t raise concerns or ask for improved pay arrangements because of how powerful these supermarkets are.”

While Mr Thompson commended Coles and Woolworths for complying with the Code’s voluntary reporting regime, he said there was clear room for improvement in fresh food supply arrangements.

“The perishability of their produce basically means farmers are price-takers and are in a vulnerable position in their supply chains,” Mr Thompson said.

“This dynamic can give rise to abuse of power by bigger players, such as wholesalers and retailers.

“However, we do need to recognise there was some positive feedback, particularly for Aldi.”

Mr Thompson said NSW Farmers had been pushing for change in this space and had a key breakthrough with the Perishable Agricultural Goods (PAG) inquiry and its subsequent findings in late 2020.

“NSW Farmers has advocated for intervention to make supply chains such as dairy, horticulture and poultry meat more equitable – essentially so that farmers can receive the pay they deserve for their produce,” Mr Thompson said.

“Our advocacy led to a Treasury-led ACCC inquiry, which confirmed power dynamics are likely to favour wholesalers, processors and retailers, and the ACCC made a suite of recommendations to help remedy this situation.

“We need firm commitments for legislative reforms to protect farmers from unfair trading practices.”

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