Genesis Australia expansion
By Jeff Gibbs
Genesis Australia is gearing up for an expansion of its product lineup, with the eagerly anticipated introduction of the GV90 SUV expected to be the brand’s next groundbreaking model. Following the unveiling of the Neolun concept earlier this year, the GV90 is poised to join Genesis Australia’s rapidly growing portfolio of luxury vehicles.
In a recent interview with Drive, Justin Douglass, head of Genesis Australia, revealed plans to bolster the current portfolio by adding at least one more model, with the goal of achieving a total of six models by 2030. While Genesis Australia boasts an impressive lineup, including the G70 and G80 sedans, the GV70 and GV80 SUVs, and the GV60 electric car, the absence of the G90 sedan is notable due to its exclusive production in left-hand-drive configuration.
The forthcoming GV90 is expected to be a full-size seven-seat SUV, strategically positioned to compete with flagship models such as the BMW X7 and Mercedes-Benz GLS. While details about the GV90 remain somewhat elusive, insights gleaned from the Neolun concept showcased at the New York motor show offer some tantalising clues.
It’s widely speculated that the production GV90 will be an electric vehicle, likely sharing size similarities with the Kia EV9. However, what sets it apart could be its underpinnings, potentially built on Hyundai Motor Group’s eM electric platform as part of the Integrated Modular Architecture system.
Production of the GV90 is slated to commence toward the end of next year, which could delay its introduction to the Australian market until 2026 or 2027. Additionally, Genesis Australia may explore the possibility of introducing a production sports car, hinted at by past performance concepts like the Genesis X Convertible concept.
While specifics regarding Genesis’ future plans remain closely guarded, there’s a growing likelihood of incorporating more hybrid and plug-in hybrid powertrains into the lineup, aligning with market demands and the brand’s evolving strategy. Douglass emphasised Genesis’ unwavering commitment to meeting customer expectations, hinting at potential developments that resonate with market trends and customer preferences.
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