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Toyota Prado 250 Series Gets Arctic Trucks’ Extreme Off-Road Makeover

Toyota Prado 250 Series Gets Arctic Trucks’ Extreme Off-Road Makeover
By Jeff Gibbs
The legendary off-road specialists at Arctic Trucks have taken the new-generation Toyota LandCruiser Prado to the next level, equipping it with serious upgrades for extreme terrain.
The 2025 Toyota LandCruiser Prado has received its first major modification package courtesy of Arctic Trucks, the renowned custom engineering firm specialising in rugged, go-anywhere vehicles. Known for their expertise in creating ultra-capable off-road machines, Arctic Trucks has developed the AT37 package—a combination of performance enhancements and aggressive styling tweaks.
Built for the Toughest Terrain
Headquartered in the United Kingdom, Arctic Trucks has designed the AT37 with input from its UK and Iceland development centres, collaborating closely with Toyota South Africa. This comprehensive upgrade enhances both the Prado’s aesthetics and off-road prowess, pushing its already formidable capabilities even further.
The transformation starts with a reinforced frame and bodywork, engineered to withstand the most demanding conditions. A relocated rear axle extends the wheelbase for improved stability, while a widened track enhances handling on rough terrain.
To make the most of the increased dimensions, Arctic Trucks has integrated a bespoke suspension system. Developed in partnership with Dakar Rally specialists R53 Suspension, the setup includes two-way adjustable front coil-overs with extended travel, upgraded rear springs, and dampers—delivering an extra 40mm of lift for superior ground clearance.
Striking Looks, Serious Performance
The AT37 package doesn’t just enhance performance—it gives the Prado an unmistakable presence. The SUV rides on a set of satin black ‘Heritage’ 17 x 10-inch forged alloy wheels, wrapped in massive 37-inch BF Goodrich tyres. Depending on the market, buyers can opt for All-Terrain T/A K03 or Mud-Terrain T/A KM3 rubber for ultimate traction.
Arctic Trucks has carefully balanced these modifications with the Prado’s factory drivetrain, ensuring the SUV maintains a low centre of gravity while achieving superior ground clearance and articulation.
A Legacy of Extreme Capability
Arctic Trucks is no stranger to crafting high-performance Toyota off-roaders. The company gained global recognition in 2007 when it built the legendary Toyota HiLux for Top Gear’s Magnetic North Pole Expedition—a feat that cemented its reputation for extreme engineering
While pricing for the AT37 package remains unconfirmed, it has already launched in the UK and other global markets—though there are no plans for an Australian release. The 2025 LandCruiser Prado itself marks a major milestone, arriving as the first all-new model in 15 years, with a staggering 17,000 pre-orders in Australia ahead of its November 2024 delivery.
With its extreme off-road upgrades, rugged new stance, and battle-tested components, the Arctic Trucks AT37 package transforms the Prado into a serious contender for the most challenging landscapes on the planet.
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