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Health News

New research reveals how babies and toddlers are targeted with unhealthy foods

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Research has prompted health experts to call for regulation of on-pack labelling and promotional techniques used on baby and toddler food.
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New research reveals how babies and toddlers are targeted with unhealthy foods 

 

Public Health Association of Australia / Australian and New Zealand Journal of Public Health 

Babies and toddlers can’t read or buy food yet, but new research reveals that they are being targeted with aggressive marketing in the baby and toddler aisle at the supermarket.

The research, published today in the Australian and New Zealand Journal of Public Healthhas prompted health experts to call for regulation of on-pack labelling and promotional techniques used on baby and toddler food.

Authors analysed 230 product packs found in two major supermarkets to uncover the marketing techniques used by manufacturers of products for children aged from just six months to three years. They found that 9 in 10 food packages displayed techniques specifically designed to target young children.

55 percent of all the products reviewed included child appealing visuals such as bright colours and graphics. More than a third of all packages included images of a baby or child on the front of the package, and one in six included recognisable branded characters.

Lead author and VicHealth Postdoctoral Researcher, Dr Alexandra Chung from Monash University, says the food industry deliberately uses child-targeted marketing techniques alongside deceptive messaging aimed at parents.

“Food marketers are deliberately using child-appealing images to attract the attention of very young children and make their product seem fun and desirable. Unfortunately, many of these products are highly processed and are not recommended by health and nutrition experts.

Research has prompted health experts to call for regulation of on-pack labelling and promotional techniques used on baby and toddler food.

Research has prompted health experts to call for regulation of on-pack labelling and promotional techniques used on baby and toddler food.

“Our research also found that parents are being bombarded with on-pack messaging. 96 percent of products used an image of a healthy food on the front of the pack – even though this might only make-up a small proportion of the product. 58 percent of products made claims about nutritional content, while 52 percent of product packs said the product was organic and 51 percent used claims relating to the product being natural.

“Toddlers and babies are being marketed to by the baby food industry, and when the children reach for these products parents feel reassured from bogus health claims that it’s a good choice to go in their shopping trolley. The reality is that most of these commercially produced products contain too much sugar and are not nutritionally adequate.”

Dr Chung says the study also raises concerns about the sheer amount of snack and sugary foods targeted at toddlers in supermarkets.

“50 percent of the toddler foods found in these major supermarkets were snack foods and 20 percent would be classified as confectionary based on the sugar content. These included things like fruit bars and yoghurt buttons.

“85 percent of all baby and toddler products highlighted their convenient packaging – like squeezable pouches, single servings or individually wrapped. There is a lot of marketing messaging around convenient products that can be offered on-the-go, and this distracts from the importance of designated mealtimes consumed at the dinner table with the family,” Dr Chung says.

Professor Kathryn Backholer, a Vice President for the Public Health Association of Australia and a co-author on the study, says that the research points to the need for tighter regulation to protect our youngest children’s diets from industry influence.

“This research shows we can’t rely on big food companies spruiking products to babies and toddlers to do the right thing. Whilst there are some labelling regulations for baby and toddler foods in Australia, currently these do not go far enough to protect children’s diets. Regulation is needed to ensure that these foods are nutritionally adequate and do not mislead consumers with deceptive labelling or marketing.”

“It’s not fair to leave it up to parents to navigate sneaky marketing and check ingredient lists and nutrition panels for accurate information or to have to battle pester power. To shield our youngest children’s diets from commercial interests and promote good eating habits, Government needs to step in and stop relying on industry self-regulation.”

 

For more health news, click here.

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Northern Rivers health workers up for awards

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Northern Rivers health workers up for awards

By Tim Howard

Staff from Northern NSW Local Health District have been named as finalists for the 2024 NSW Health Awards for their extraordinary efforts to improve the NSW public health system.

Now in its 26th year, the awards acknowledge the personalised, sustainable, and digitally enabled programs that contribute to the wellbeing of patients and the community.

The Rheumatic Heart Disease Project and the Rural Paediatric Complex Care Coordination Project are among 42 finalists from across the state competing for the Excellence in Aboriginal Healthcare Award and Health Innovation Award, respectively.

The Rheumatic Heart Disease Project  aims to address the significant public health issue of Acute Rheumatic Fever (ARF) and RHD among Aboriginal communities in Northern NSW.

The project was led by Aboriginal Health Nurse Manager Emma-Jane Davies and supported by Robin Auld, Sally Adams and Daniel Ashton, with valuable advice and advocacy from Aboriginal Medical Service partners, in particular Scott Monaghan from Bulgarr Ngaru Medical Aboriginal Corporation.

The Rural Paediatric Complex Care Coordination Project improves care coordination for regional NSW children, reduces family costs and disruptions, and improves outcomes for families in regional NSW.

This is a joint project with Northern NSW, Murrumbidgee, Southern NSW and Western NSW local health districts, together with the Sydney Children’s Hospitals Network.

Rheumatic Heart Disease Project team members, from left, Tracy Bradshaw (Aboriginal Health Worker, Chronic Care for Aboriginal People), Sasha Harrington (Aboriginal Health Engagement and Governance Manage), Daniel Ashton (Aboriginal Health Performance and Project Analyst), Emma-Jane Davies (Nurse Manager Aboriginal Health) and Kirsty Glanville (executive director Aboriginal Health, NNSWLHD).

Northern NSW Local Health District also partnered with Justice Health, the Forensic Mental Health Network, NSW Health Pathology and NSW Health in the NSW Dried Blood Spot Validation Study that has been named a finalist in the Health Innovation Award.

This project is the first of its kind, and aims to make dried blood spot testing a standard diagnostic tool and, if successful, will change how testing is offered for people at risk of hepatitis C.

NNSWLHD chief executive Tracey Maisey praised the achievements of local finalists who have been recognised for their passion and commitment.

“I am thrilled to congratulate our NNSWLHD staff on having their outstanding contributions to our health system recognised,” Ms Maisey said.

NSW Health secretary Susan Pearce AM said it is really exciting to celebrate the people and teams who are enriching health in millions of ways every day.

“These awards are a chance to recognise our incredible healthcare staff and volunteers, across the public health system,” Ms Pearce said.

“I congratulate the finalists, but I also want to acknowledge the work being done across the system every day, by our teams of doctors, nurses, midwives, allied health and support staff.”

NSW Health received 186 nominations across the 12 award categories.

The finalists and winners will be celebrated at the NSW Health Awards ceremony, which will be held on Thursday, October 24 at the International Convention Centre in Sydney.

It will also be livestreamed from 6pm.

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Forty per cent of women from Northern NSW overdue for breast screening

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Forty per cent of women from Northern NSW overdue for breast screening

By Ian Rogers

This Breast Cancer Awareness Month, women aged 50-74 in the Northern NSW Local Health District are being encouraged to schedule a free mammogram, as over 40% (44.7%) of women in the region are overdue for their biannual breast cancer screening.

Patrick Magee, Acting Director of BreastScreen NSW’s North Coast Screening and Assessment Service, emphasized that with around 300 local women expected to be diagnosed with breast cancer this year, now is the time to book a free, potentially life-saving breast screen.

“For women aged 50-74, a breast screen every two years is still the best way to detect breast cancer early – before it can be seen or felt,” Mr Magee said.

“If you’re aged 50 – 74, make breast screening a priority. It only takes 20 minutes and no doctor’s referral is needed.”

This Breast Cancer Awareness Month, BreastScreen NSW is urging women to “Be A Friend, Tell A Friend” about the importance of regular mammograms. The campaign encourages women to spread the word through conversation and social media, reminding friends, family, and colleagues to prioritize breast cancer screenings.

Professor Tracey O’Brien AM, NSW Chief Cancer Officer and CEO of the Cancer Institute NSW, highlighted that early detection is key: when breast cancer is found in its earliest stages, the five-year survival rate is 98 percent. However, this drops to 43.9 percent when the cancer has spread to other organs.

“More than 6500 women in NSW are expected to receive a breast cancer diagnosis this year, and 1,000 women are expected to lose their lives to the disease in 2024, so we need to do everything we can to support women and encourage them to book in a life-saving breast screen,” Professor O’Brien said.

“Early detection not only significantly increases a person’s chance of survival it can also greatly reduce the need for invasive treatment like a mastectomy.

“I know how hard it can be to block out time for yourself. Unfortunately, breast cancer doesn’t wait, so I encourage all eligible women to stop and put themselves first – for themselves and their family.”

Breast cancer is the most common cancer among women, with age and gender being the biggest risk factors—family history is not the primary concern.

Women aged 50-74 are advised to have a breast screen every two years. BreastScreen NSW also recommends that Aboriginal women begin screening at 40, as research indicates they are more likely to be diagnosed at a younger age, with more advanced cancer at diagnosis and poorer survival rates compared to the general female population.

Any woman who notices changes in her breasts, such as a lump, should consult her doctor immediately.

For more information and to make an appointment at a local BreastScreen NSW clinic or mobile van, call 13 20 50 or book online at www.breastscreen.nsw.gov.au.

For more information about the Be A Friend Tell A Friend promotion visit here.

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Health News

Breast Cancer Awareness Month

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Breast Cancer Awareness Month

The Honorable Aileen MacDonald has reminded the public that October is Breast Cancer Awareness Month.

Ms. MacDonald emphasised the importance of supporting the National Breast Cancer Foundation during this time, as breast cancer remains the second most commonly diagnosed cancer in Australia, claiming the lives of nine people each day.

“The aim of Breast Cancer Awareness Month is to shine a light on the devastating impact breast cancer has on thousands of Australians each day,” Ms MacDonald said.

“The statistics are alarming. Every year more than 21,000 people in Australia, including around 200 men, will be diagnosed with breast cancer,” she said.

“It saddens me that every year more than 3,300 people in Australia, including 33 men, will die from breast cancer.”

Ms. MacDonald encouraged everyone to undergo screenings, as early detection significantly improves the chances of successful treatment for breast cancer confined to the breast.

“If you experience any symptoms such as lumps, dimples, discharge or discolouration, head to your doctor for further examination,” she said.

For further information Ms MacDonald said visit the National Breast Cancer Foundation website.

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