Carnival over for Jacaranda guru
By Tim Howard
On the afternoon of Friday January 24 Jacaranda Festival manager Mark Blackadder shut the door on his office for the last time, feeling it was mission accomplished.
Six years ago Mr Blackadder returned to Grafton with two goals in mind: to spend more time with his elderly mum and to rejuvenate his home town’s iconic Jacaranda Festival.
Spending more time with his beloved mum came easily, but taking the Jacaranda Festival from a quaint country celebration and turning it into the slick, professional carnival has involved jumping some stiff obstacles.
The first festival with Mark at the helm was in 2019, right in the middle of the worst bushfires in the region’s history.
But the 2019 Jacaranda Festival won praise as the best in years and the boost in sponsorship funding it received set the pattern for later years.
Barely had the excitement of the 2019 festival faded away and we started to hear of a mystery virus killing people in China, that was soon labelled Covid-19.
By late 2020 the need to lock down and isolate to stop the spread of the disease forced the cancellation of Jacaranda 2020.
But for Mark, who had amassed 12 years experience in international luxury goods marketing, it was a matter of not wasting a crisis.
He instigated the Go Purple campaign which encouraged people to ignore the absence of a festival and think of ways to keep the Jacaranda spirit alive.
Next year was not much better, when seven days before the festival was due to begin, a Covid outbreak postponed it to December, well after the signature purple blooms had dropped.
Once again, not ideal, but it was a challenge Mark and his committee rose to and met.
For the next three years the festival has gone from strength to strength culminating in 2024 with the 90th Jacaranda Festival.
The festival was a both a triumph for Mark and his team and also a landmark that convinced him it was time to move on.

The Jacaranda Festival has become a huge success over the past six years because Mark Blackadder’s experience and professional approach has been able to attract big grants and sponsorship dollars to local events.
“Yeah, I just, I honestly believe that the festival needs a succession plan with a younger generation coming through, and there’s plenty there available, if the committee choose the right people,” he said.
“And I just feel that it just needs rejuvenation. I feel every five to six years that’s definitely necessary.”
Mark said he’d passed on some names of people who he thought would be good in the role, but did not want to pre-empt the committee’s decision.
He said the next manager must maintain and build on the tremendous growth in assets the festival had developed in the past six years.
When he arrived the festival was largely paid for by the fund raising efforts of the Jacaranda Queen contestants, sales of Jacaranda merchandise and some input from local businesses.
The input from the contestants was not small, contributing $49,000 to the jacaranda coffers last year, but the growth in grant money and sponsorship from inside and outside the region has been massive.
Mark said the Jacaranda store’s merchandise sales had grown from $15,000 six years ago to $78,000 turnover in 2024.
And sponsorships growth has dwarfed that, jumping from around $40,000 in 2018 to more than $200,000 last year.
But while the cash has flooded in, Mark said the input from the thousands of community volunteers and in kind sponsorships from local are just as vital to the festival’s success.
He said the involvement of the operator of the new Clarence Valley Correctional Centre, Serco, has been one of the most valuable.
“Being able to use their inmates and their own staff for four weeks across the entire festival – they ran the entire retail shop for us this year with their staff and two inmates – has taken the pressure off everyone,” he said.
The volunteers from the Army Cadet unit were also vital.
“You had 40 to 60 of them available any time that you needed volunteers,” Mark said.
He expected this would continue into the future, but would it would need to be nurtured.

Outgoing Jacaranda Festival manager Mark Blackadder surrounded by some of the festival merchandise which has soared in popularity in recent years.
“This was all built by relationships from when I started,” he said.
“Now you have to maintain those relationships. The most important part of the festival is the stakeholders.”
Mark said the success had allowed the Jacaranda Committee to expand its work outside of the traditional festival period in October-November.
He said the introduction of Marketta in Grafton and the community festivals in Ulmarra and Wooli were symptoms of the festival growing influence.
“We also did the Harwood Sugar Mill’s anniversary last year,” he said. “The biggest thing was through the festival, we bought Groove on the Grass to Grafton, which was Jess Mauboy concert.
“I twas the biggest concert Grafton had ever seen.”
Mark said would have preferred the concert to be in the festival, but the funding body wouldn’t approve.
“They wanted it another time to bring more people to Grafton,” he said.
“But that was by far the biggest event that I was involved with.”
Luckily for the Clarence Valley, Mark is not leaving the area and will start early next month with the Clarence Valley Council as its co-ordinator communications.
It wasn’t an easy decision.
“My blood will always run purple, and I hate to walk away, but sometimes you gotta think of yourself in your career,” he said.
“Money is not everything, but it is important as well. Certainly the hours I put in to justify the income, that’s for sure.”
He said Grafton now expected the Jacaranda Festival to keep improving and maintain its professional edge.
“I really do think across all the events, like with the likes of Jempire Events coming on board last year, the production level just went up that level,” he said.
“And I just think that the expectation is there now that it can’t be lowered.
“But I’ve always said we’ve only scraped the surface of what can be achieved.”
For more local news, click here.