Byron Bay News
Byron Bay Takes Silver as 2024’s Second Most-Visited Destination for Coach Travellers

Byron Bay Takes Silver as 2024’s Second Most-Visited Destination for Coach Travellers
By Robert Heyward
Byron Bay has climbed the ranks to become the second most-visited destination in Australia for coach travellers in 2024, moving up one spot from last year. This achievement highlights the growing allure of the iconic coastal hotspot, which continues to captivate both domestic and international visitors.
Greyhound Australia’s Contribution
Australia’s leading long-distance coach company, Greyhound Australia, revealed that over 50,000 passengers are expected to disembark at Byron Bay by the end of the year. With seven daily services arriving at the Byron Bay Interchange, these visitors contribute an estimated $14.5 million annually to the local economy.
One full Greyhound busload spends approximately $6,000 per night in Byron Bay, showcasing the significant economic boost tourism provides to the region.
A Backpacker Favorite
Backpackers make up 63% of Greyhound’s passengers arriving in Byron Bay, primarily using travel passes that allow them to explore Australia’s top destinations. Greyhound’s marketing and communications manager, Michael Leard, emphasised the town’s appeal:
“We are thrilled to announce that Byron has claimed silver as the second most-visited destination for Greyhound Australia passengers in 2024. This achievement is a testament to the hard work of the local tourism industry as we build back after Covid.”
With the return of international tourists, Byron Bay is gearing up for a bustling summer season as the town reclaims its spot on travellers’ itineraries.
Local Benefits
Beyond tourism, Greyhound’s frequent services benefit Byron Bay locals by providing affordable, reliable transport for commuting, family visits, medical appointments, and other travel needs.
National Rankings
Byron Bay trails only Brisbane in Greyhound’s Top 10 Most-Visited Destinations for 2024. Queensland dominates the list, with popular spots like Airlie Beach, Townsville, and Noosa rounding out the rankings.
Greyhound Australia’s Top 10 Most-Visited Destinations in 2024
- Brisbane
- Byron Bay ↑1
- Townsville ↓1
- Airlie Beach
- Noosa
- Surfers Paradise ↑1
- Cairns ↓1
- Sydney
- Toowoomba
- Rainbow Beach
For backpackers, Byron Bay also secured third place, while it ranked third for ticket holders, underscoring its broad appeal across different traveller segments.
For more information on visiting Byron Bay and Greyhound’s travel options, visit greyhound.com.au.
For more local news, click here.
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